Traffic Analyzer lets you know where visitors come from and what keywords they enter in the Search Engines to find you. The keywords give you an idea of your prospects level of interest, as well as the kinds of benefits they seek.  A quick look at your log analysis report will tell you whether you are successfully drawing visitors through your site. And you will also find out how many people who arrive to your site are pulled through your page joint to the next page (or stage). Once you know how visitors act on your site, you will understand how to change your Web site in order to improve your Conversion Rate.